Madrid in Game - English - MADRID IN GAME

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About the Project /

Madrid in Game is the result of an initiative launched by the City Council of Madrid to boost the city’s innovative strength, the creative potential of its citizens and professionals and the most outstanding and visionary talent in such an important industry as that of video games, with a single goal:

TO TAKE THE CITY TO ANOTHER LEVEL ON THE INTERNATIONAL SCENE.

It is time to show the world that the economy of the new generation, the video game industry and gaming now have their capital:

MADRID.

Madrid in Game is a transformative action full of initiatives that place the focus on one of the most powerful drivers of the future, fully conscious of the fact that to boost our innovation, technology and industrial vision only one thing is necessary:

TO JOIN THE GAME.

The City Council of Madrid boost the video games industry by two strategic pillars: the Video Game Cluster of Madrid, which connects the whole ecosystem to the large companies and training centres in the sector, and Madrid in Game.

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The Cluster/

⟶ Cluster of Creative Industries and Video Games of Madrid

The Campus: /

The Madrid in Game Video Game Campus is a physical and virtual space that offers different initiatives, including a study incubator and accelerator for developers.

All of the Video Game Campus’ activity is focused on the promotion and development of new ideas in the field of gaming and video games, through interaction between the sector’s professionals, local talent and the industrial fabric, centralised within the Cluster’s companies, but also open to other initiatives.

The Video Game Campus is located in Casa de Campo and has 3 buildings.

① Development center “Incubator/Accelerator of new ideas to boost research and to promote and help professionals within the video game sector” Dedicated to training and entrepreneurship within the sector and linked to universities, it provides companies with guidance and support in the search for investors, seeking professionals and companies that want to establish themselves in Madrid. It will offer a collaborative space for companies with graphic design, digital animation, recording or augmented reality studios, complemented by a virtual campus for greater coverage and dissemination.

② Madrid Esports center

“The high-performance Esports centre of Madrid”

An important point of contact for Esports in the city.

Designed as a large training area for eSports teams, it will be home to the municipal Esports league. The objective of this building will be to promote national and international competitions and to develop different types of tournaments and events to bring Esports to the city of Madrid and to its citizens.

③ Madrid Experience Center

“An experiential video game centre with a lot to teach”

Madrid in Game Experience is an innovative and public space where people can learn about gaming in its different forms and from different perspectives. This space will offer people the opportunity to learn and experiment through video games and will organise different exhibitions, workshops, conferences and events.

Madrid in Game Experience will be home to the Video Game Museum, an interactive space with immersive experiences based on gaming as a driver for innovation.

Programme /

Madrid in Game 2022 will offer cross-cutting programmes and experiences so that both professionals within the industry, as well as other individuals interested in the sector, can explore, cultivate and develop their talent.

All the actions will be aimed at promoting the video game and gaming industry as a driver for economic, cultural and social transformation.

The autumn 2022 schedule of events, which starts on 21 October, will conclude with the opening ceremony for the Video Game Campus.

Toda la programación
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Transforming Madrid, beyond video games.

In October and November 2022 a marathon of professional hackathons will be held, bringing together both upcoming and active talent from local companies to develop and give visibility to relevant projects that will have an impact in different fields in which the video game development and programming industries have a transformative role.

These sessions will take a sensitive approach towards sustainability, inclusion and social development, while seeking to decontextualise the world of gaming towards other less-habitual fields, such as fashion and health.

This format places the industry’s tools and assets at the service of the community and the concerns of citizens, resulting in proposals of great social significance, supported by pioneering and leading companies.

⟶ Hack>Jams programme

This important meeting between the sector’s professionals and industry will take place on1 and 2 December 2022 at the Madrid premises of In Game/the Video Game Campus. The three buildings will host an event aimed at promoting, boosting and disseminating objectives such as:

– Promoting gaming beyond a means of entertainment, using it as a tool for social and cultural transformation.

– Disseminating the industry through technical and informative talks.

– Generating a window of opportunity for investment in the industrial fabric.

– Converting Madrid into a point of academic contact between researchers in the design and development of video game technology.

⟶ Summit Programme

In December 2022, the Madrid in Game schedule of events includes a week full of activities FOR THE GENERAL PUBLIC, culminating in the official opening of the Video Game Campus on a day that will act as a meeting between the media, professionals and the general public.

⟶ Programa de Fest

News /

MADRID IN GAME WILL BE THE OFFICIAL SPONSOR OF THE SPANISH ESPORTS TEAM

It will represent the team in such important competitions as the World Championship in Bali and the SimRacing World Championship final for Assetto Corsa in Monaco.

MADRID IN GAME COMES TO THE CAPITAL TO BOOST THE VIDEO GAME INDUSTRY

The deputy mayor of Madrid, Begoña Villacís, and the delegate for Economy, Innovation and Employment, Miguel Ángel Redondo, today presented this innovative project, the most ambitious project led by the Madrid City Council to promote the video game industry and turn this city into a world benchmark of the sector.